It’s that time of year again, the time for all the family to gather around, exchange presents, relay happy memories and be merry. It’s Christmas!
Now you may be kept busy with all your Christmas events for the holiday season, the planning, the tight work deadlines and the socialising.
Christmas parties are now in full swing and family gatherings are right around the corner. Much merriment is abound so in light of this you may not be keeping a watchful eye over your website and keeping content fresh. We’re here to tell you how important it is to do so and why.
Users Love Consistency & Updates
Put yourself into the user’s shoes. You wouldn’t be very interested in a retail store if they had outdated and old clothes in their shop that never changed would you? Users enjoy freshness and updates. It is an incentive to keep them coming back.
If you build up your reputation as a website that always has something going on then website traffic won’t be problem, and, website traffic leads to a better chance of receiving conversions.
The holiday season should be no different. Just because you’re busy doesn’t mean you should neglect your website. Let users know what’s happening.
Popularity With Search Engines
Search engines dig frequently updated and fresh content on websites. This is fact. Google’s algorithm picks up on any fresh content and the more you update your website, the more Google visits your website and boosts your ranking.
Websites that remain the same with no updates experience a drop in Google’s ranking system so you may lose out on keyword ranking by not updating regularly.
At the end of the day, it should be your goal to have your website ranked for certain key phrases as high as they can be. Search engines are popular in the digital age and it’s a way of turning heads and getting your website noticed.
How To Achieve Content Freshness
There are a number of ways you can keep your website up to date and make user traffic consistent.
You can do so by:
- Writing blog posts, either weekly or monthly to increase reader engagement
- Scoping out what the competition are doing to give you fresh idea
- Updating your events section with seasonal events
- Create a poll and ask readers what they would like to see
Optimise Your Website For Christmas
During the holiday season many users will search for Christmas related products and terms. By optimising your website for Christmas you will increase traffic.
If you sell products why not make a new tab on your website for Christmas deals. You could combine products together for Christmas hamper ideas.
Add keywords about Christmas into your website. Create a paragraph or two about Christmas. An additional thought is to create Christmas special offers.
Updating your website with frequent and fresh content boosts SEO ranking of keywords, generates more traffic to your site and influences customer loyalty.
Follow these tips for the holiday season and watch your website flourish. You can thank Juvo Web Design later. Happy Christmas!