• Juvo • May 2, 2017
Hearing a lot about video marketing lately? Maybe you’re wondering how an investment in video can benefit your business. Or if it’s really worth the effort. Well here’s 3 reasons why your business needs video marketing.
Can Video Marketing Really Benefit My Business?
Although digital marketing is constantly changing and evolving. Video is one trend that’s here to stay. According to Wyzowl statistics, last year 61% of businesses incorporated video as a marketing tool and this percentage is only set to increase, as more and more benefits of video marketing begin to emerge.
Still, you may be asking yourself, is video marketing really worth it? The answer is yes. Video is one of the most versatile digital marketing tools out there. It can be used on your social media channels, in email marketing campaigns or on your website. But top prove just how valuable video marketing can be, here’s a list of 3 reasons why your business NEEDS video marketing.
1. Boost Your Email Marketing CTR
People appreciate brief, interesting videos so that they don’t have to read through lengthy paragraphs of text. Video provides a quick and easy way to deliver your information to your target audience.
According to a report published by Forrester, including video in an email leads to an incredible 200-300% increase in click-through rate. Even the mere mention of video in an email subject line boosts open rates by 19%. Because of this small business owners and marketers view video marketing as a more desirable skill than email, design or written marketing.
So, if email is a part of your marketing strategy, investing in video is definitely worth investing in to boost your CTR and better engage your audience.
2. Google Loves Video
Videos allow you to increase the amount of time visitors spend on your website. This increases exposure to your brand and builds trust, signalling to search engines that your website has good content. This in turn helps your search engine ranking.
Since Google’s takeover of YouTube, there has been a significant increase in how much videos affect your search engine ranking. According to Forrester Research, you are 53 times more likely to appear on the first page of Google results, if you have video embedded on your website.
Make sure your videos on YouTube are optimised for SEO. Writing interesting titles and descriptions will help grab the attention of your audience. Make sure you link back to your website, so your audience has a clear next step if they see something they like in your video.
3. Video Encourages Social Shares
If your business is active on any social media platforms, you’ll know how difficult it can be to get your audience to engage with your posts. Well, a social media industry report stated that 73% of respondents planned to use video content in 2016. So, if you’re not incorporating video into your social media strategy, you may start to fall behind your competitors.
But why is everyone rushing to create video content for social media? Probably because more and more social media platforms are incorporating video features into their social networks. Facebook and Instagram have both brought in live stream features that allow live broadcasts. While YouTube is now the second most popular network in the world.
Furthermore, the Facebook algorithm now favours video content in the News Feeds of its users. So, video content offers social media marketers a potential advantage over competitors who aren’t yet using video content.
If you need help with your video marketing strategy, our team has the skills and experience to help you along your digital journey. From one-off consultancy to ongoing maintenance, Juvo can help you find a solution for your social media needs because we do digital. Contact us today on 01 525 2534 or email [email protected].